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The moon on a stick yesterday for f*ck all money?

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Your products might well have a price range. You might not be able to 10X the price. But that doesn’t mean you have to be the cheapest out there. Or maybe you do. Maybe that’s your business model. In this case then, I’m not talking to you. I don’t believe in competing on price and here’s why,
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  1. Cheap clients are cheap clients. As in, not the best!
  1. Trying to be the cheapest is like a race to the bottom of your niche.
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Oh, you’re the cheapest are you? Great. I’m sure a lot of customers will come your way for that very reason. Thing is, price led customers tend to be… not the best customers! What matters to them the most is saving money. They don’t care about your expertise. They don’t care how much your tools or machinery cost you. They don’t care if you’re super busy. They only care about getting the cheapest price. But then they WILL bitch and moan if you’re a minute late. Or there’s a glitch. Maybe the raw materials weren’t delivered to you on time. Maybe you or a key member of your staff are ill. Or god forbid you made a mistake. END. OF. THE. WORLD. Not all the time of course. But in my experience, a pain in the ass customer, is usually the price led “I don’t want to pay the VAT” (Tough. ‘Cause I’m not losing out) type of customer. #justsaying!
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Another reason you don’t want to become the cheapest, is that someone else will always come along and undercut you anyway. If you still want to be the cheapest out there, then you must now undercut them.
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It’s then just a limbo competition.

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Who can go the lowest? You could end up ridiculously busy and making next to no profit. Who wants that?
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I do know there’re businesses out there that work on the principle of stack ’em high, sell ’em low. They have pitiful profit margins, but they turn over so much volume, they still make a tidy sum. To me, it’s too much effort for too little reward. It’s too much stress for too little reward. And if something were to go wrong with a line, a distributor or whatever, you’d be screwed. No thank you!
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Why shouldn’t you be paid what you’re worth.

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Why shouldn’t you be priced at the top, or very near to it? Why shouldn’t you get to work with / for sh*t hot customers? Why shouldn’t you have a great profit margin AND customers that appreciate what you do for them? Appreciate your skills. Your experience. Your overheads. And YOU?
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It most certainly can be done ’cause for the most part now, that’s how it is in my upholstery manufacturing business. Occasionally we let a wrong ‘un slip through the net. But we’re pretty good at spotting who’s gonna be a pain. For one, you just get to know. You learn to sense it. But also, when they want the moon on a stick yesterday for f*ck all money…that’s a big clue right there! We do our best to filter them out with our copy on our website and social media. When someone messages us for a quote. And when they phone up, or drop by. When we give them a rough quote and they don’t like it, we’re like “that’s the price. Plenty people’re glad to pay it. No we won’t knock owt off” Now it’s easy for us to do this now we’re established, have regulars customers – which we do look after by the way. We aren’t completely nonchalant! But I get it’s a little harder when you’re starting out. Or going through tough times. But if you’re making enough to wipe your face, then you can afford to raise your prices a little and stand by them. Maybe just raise them for newbies?
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And here’s something I don’t think most people realise…

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There’re always, ALWAYS folk out there with money who’re willing to pay what you ask. Some just want the very best and a high price implies that. And even people with smaller bank accounts, essentially everyone, will spend money on what they want, not necessarily what they need. Everyone’s got their own set of priorities, right?
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Now if you really wanted to lower the amount of product you need to put out, while bringing more money in, you could think about catering to the ones who want the best. The ones who identify with being a VIP. Either all of the time. Or maybe just introduce a VIP range? Why not at least give it a good go and see what happens?
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#knowyourvalue!

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I’m looking for Beta testers for my new 6 week intensive 1-1 coaching program – Return To Who You’ve Always Been.
There will be 6 X 1-1 calls – which will include some Live exercises.
Messenger support in between calls.
Plus there will be homework assignments too.
It’s gonna be pretty intensive. High energy. Fun.
You can expect to work and get uncomfortable. To unleash. Grow in confidence and courage. And to start spreading those wings!
This will not be about strategy or analytics. Facebook ads or SEO.
This is about you shifting your bullsh*t old programming and returning to who you’ve always been – which by the way, is the version of you you always wanted to be. The one in your mind’s eye.

This 6 week coaching program is easily worth £999 all day long. But right now I’m looking for beta testers.

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I’m just asking £111.



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